What is an OpenAd idea?

An OpenAd idea is an unbranded, previously unpublished creative communications solution.
OpenAd ideas can be entered in the form of sketches or audio/visual files or more finished work, but authors must own all components of the work submitted, or have the relevant permission to use them. Corbis allows photostock use under the terms of our agreement with them.
More on the Corbis agreement
Ideas may consist of a single element or a combination of elements. These elements include (but are not limited to) TV and Radio ad scripts, Press and Poster layouts, Web Design, Direct Marketing, Industrial Design and ideas for mobile phone content. Ideas are entered into one of the 14 product/service categories in the Gallery, or directly to any of the currently open pitches.
What Buyers should be looking for
When looking at creative material, the Buyer should judge the quality of the ideas and their potential for development into an eye-catching ad or piece of design, or an integrated campaign using several elements. The material should therefore be treated as concepts that help to illustrate the ideas; they will not always be the finished work, ready to run. Some authors may create work that could almost run straight off the page; others may create a short film clip, or choose to deliver their idea in the form of scamps.
Quality of ideas
All ideas pass through a process of technical evaluation which asks Creatives to state clearly that they own the rights to all the components/images being made available for sale, or have the relevant permission to use images that could eventually be purchased separately by you the Buyer. The OpenAd.net evaluation process also ensures that ideas submitted to the Gallery or in response to a pitch meet a certain level of quality. Before any idea is displayed in the Gallery or passed to a pitch holder, it is checked for clarity of message and functionality.
Further production of ideas
Idea examples