Welcome to the Guided Tour

Licensing ideas

After holding a pitch or looking in the Gallery, you'll find that you have a lot of great ideas to choose from. When you come across the idea that's a perfect fit for you and your company, the next step is buying a licence. You can choose to license an idea for 12 months or in perpetuity. Plus, you can choose to license an idea for one territory, many territories, or the entire world. The cost will vary according to the period and scale of the licence you require. Creatives set the price to their work. They can choose to follow the OpenAd standard pricing guidelines or not. If they do follow the guidelines, there are some other factors, that influence the price of licences your company's revenue, the size and power of the market you are buying for and the number and type of elements in the idea. When holding a pitch for ideas, you can set a future licence price for ideas that come in reply to a pitch. If you do not set it, the creatives, again, will price their work. For a full breakdown of Openad.net pricing you should visit our Pricing section. When licensing ideas it's very important to realise what you are not licensing per se. Creatives often include additional elements for example, Photostock images to help present their ideas. These separate elements are often subject to third-party copyright. So if you wish to license these elements as well, you will need to acquire a separate licence.