OpenAd.net's work for the Make Poverty History coalition has won two international creative awards.
Our website to publicise the charitable co-alition's 2005 G8 rally in Edinburgh won a Bronze pencil at the One Show Interactive awards in New York in 2006 and a Bronze at the IAB Creative Showcase Best of 2005.
Representatives of the 540 organisations behind MPH which lobbies governments to give more aid to the third world, drop the debt and make trade more just - wanted a way to include people who could not make it to the rally.
The winning idea, www.g8rally.com, showed a virtual protest and gave browsers the chance to build an avatar and write their own message on a placard.
The site was featured in newspapers and magazines worldwide and 53,500 people became virtual protesters.
Amanda Horton-Mastin, new media and development director of UK charity Comic Relief, was on the MPH coordination team which organised the OpenAd.net pitch.
She said: "We didn't have much time, so we needed the pitch to be as smooth and sharp as possible, which it was. The client service was excellent and we were kept in the loop about what was happening at all times. OpenAd.net people are the perfect account handlers because they are independent and don't get caught up in agency machinations."
"I would recommend OpenAd.net to anyone."
The work also helped land a major digital advertising account for its UK creators, Gavin Gordon-Rogers and Gemma Butler.
Their site so impressed United Nation's children's agency Unicef that it appointed their company, Agency Republic, to work on a global initiative.
The g8rally site was created free of charge with technical support from two other top London digital agencies, Glue and AKQA.
